Digital Marketing for Beginners: 7 Strategies That Work

10 Steps to Design a Successful Marketing Plan

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Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company. Next, division level planning allocates resources to each business unit of the company. In addition, business unit planning designs a strategic plan for each business area, which determines each of the marketing objectives/goals, strategies and tactics, that have to be consistent with the overall strategic plan.

Therefore, a marketing plan, according to Kotler, is a "written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level".

So in order to bring success to your business, you need a strategic marketing plan. Strategic plans are classified according to their time frame to long, medium and short- term plans. Usually long-term plans tend to be between 5-10 years at corporate level, medium-term plans 2-5 years and short-term consists of a time period ranging from 6 months to 1 year.

A proper marketing plan has 10 sections.

Executive Summary: the marketing plan like all the documents that are submitted to established executive bodies must begin with a brief summary of the whole plan, with basic numerical data and info.

Mission and Vision: the marketing plan includes the company's "reason of existence", values and its future intentions and strategic approach.

Situation Analysis: this section includes all the market research results with various subsections. It includes an external analysis (macro-environment and micro-environment analyses) and an internal analysis (with the assistance of various internal matrices such as BCG Matrix and General Electric Matrix).

SWOT Analysis: the company's strengths and weaknesses and environmental threats and opportunities for the company, this is the basis for defining the marketing objectives and strategies.

Objectives: the goals that the company plans to achieve, that can be classified based on their characteristics as quantitative or qualitative.

Marketing Strategies: based on the objectives, a marketing strategy is the roadmap to success.

Marketing Mix: one of the key points of the marketing plan is the design of medium and long-term approach of the 4 Ps (price, place, product, promotion).

Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel.

Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.

Monitoring and Control: the purpose of this section is to make sure that all 9 sections are followed and the proposed objectives are being achieved.

Apart from these 10 sections a marketing plan in order to be successful it needs to have 3 characteristics.

The plan must be flexible, because the business environment is changing rapidly and the plan needs to be able to adapt in order to achieve the objectives that have been set.

The marketing plan must be clear and precise in each section order to avoid misunderstandings within the department.

It has to be systematic and structured, written as a series of logical, organized steps and complete in regards to amount of information.

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Article Source: https://EzineArticles.com/expert/Pavlos_Pavlidis/2493544

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Discover Online Marketing Strategies That Make Money!

Just like any other form of marketing, preparing effective strategies and perfectly executing them is always the key to achieving success in any kind of business. Online marketing is no exception. People interested in marketing online should, therefore, focus on strategic Online Marketing, which is simply the basic foundation on which success is built in the world of the Internet.

A Marketing Strategy is a final process in the Internet Marketing Plan. Marketing online, if carried out strategically, can work wonders in this competitive world. There are basically two types of Online Marketing Strategies - Short Term Marketing Strategies and Long Term Marketing Strategies.

Short Term Marketing Strategies: These types of strategies are the ones which boost traffic to your web site, but only on a temporary basis. As these types of strategies provide a temporary boost in your traffic, you need to supplement your Online Marketing with Long Term Marketing Strategies in order to achieve success in the online business arena.

Long Term Marketing Strategies: These online strategies are the ones which ensure that there will be a constant flow of traffic over time. These strategies are effective and produce sustainable results.

We will now take a brief look at some Online Marketing Strategies:

Search Engine Optimization: This is one of the oldest online strategies for building traffic by ranking your web site high on the search engine listings. Search Engine Optimization, or SEO, is one of the best Online Marketing Strategies as it helps you gain exposure on the Internet.

Article Marketing: Once you build a web site, you know that 'Content is King.' Paying more attention to content and updating it from time to time will always keep you one step ahead. Writing articles and submitting them to online directories is one of the best ways of getting targeted traffic to your web site. It also helps you to build backlinks.

Get Proper Back Links to Your Web site: Backlinks can help you gain exposure. You can get backlinks by writing articles or by simply guest blog posting and by asking for reciprocal link exchanges from your affiliates, friends, peers, business partners.

Video Marketing: Videos have become mainstream media for people all around the world. Today, many people are using videos to learn just about anything, right from 'how to type information' to 'having a good laugh.' If you are not using videos as part of your marketing strategy then you need to join the bandwagon immediately. Videos are one of the best ways you can gain traffic.

Social Media Marketing: This is one of the quickest and the latest Online Marketing Strategies that helps to gain fast traffic to your web site. There are many social networking web sites on the Internet which allow you to synchronize them to produce your content. This type of online strategy is also useful to build effective relationships with customers.

The online marketing strategies mentioned above can definitely help you to succeed in promoting your web site and online businesses on the Internet.

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