Ranking well on search engines is good, but maintaining the top position is a tougher feat for the rankings on search engines can fluctuate by the day. This is where the role of search engine optimization becomes important. The key to maintaining good search engine rankings is to understand their algorithms and to chalk out an SEO campaign in accordance with it. While SEO is a continuous process, there are few aspects of search engine rankings that can earn your website a relatively permanent position on your website.
In understanding the algorithms of rankings, you should first differentiate between two kinds of online visibility- the first one, the visibility that can be immediate, but one that doesn't last for long. For example a press release, it appears immediately and ranks well immediately after it is published for specific keywords. However, it rapidly moves down the rankings, probably in a matter of hours. The second kind of ranking is one that is permanent. For example, Wikipedia. It ranks well for many keywords on accident than the crux of the web on purpose. This kind of authority comes with quality, time, and takes tremendous amounts of effort.
But let's face it. If you are a business trying to use the internet as a marketing platform, you cannot just be present on the internet like the way Wikipedia does. But here are a few tips that give you relatively good ranking consistency.
- Choose a specific niche. If you try being the jack of all trades, you will master none of none. Prioritize and excel in a few specializations.
- Quality matters. The design of your website and the content should espouse quality.
To gain authority, you should use the internet as an innovative platform. Do something innovative and creative that you can establish authority in.
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