Online Marketing and Discouragement

3 Powerful, Tested, and Free Online Marketing Tools | Turo Ko Kita Mo

Transcript: http://www.marlonoscreatives.com/3-po... Links: Headlines Analyzer - https://headlines.coschedule.com/ Canva - https://www.canva.com/ Google Analytic - https://analytics.google.com/

Effective Online Marketing Strategies For You

An Effective Internet Marketing Strategy For A Business

When you are an internet business owner you know how crucial online marketing is to the success of your business. Tagged with, for example - best online marketing strategies, basic internet marketing tips, best online marketing tips, john smith, John Smith internet marketing, and tips for internet marketing.

One of the benefits of the Internet is that you can take advantage of effective marketing and sales strategies without relying on a large marketing budget. Your online marketing strategy can be a massive mix of things, in the same way, that your offline strategy can be a complex mixture of things. Internet marketing is one of the most effective ways to bring a business to exciting new levels of success. Good web content management and good internet advertising are essential prerequisites to a successful e-commerce marketing strategy.

An Online Marketing Strategy And Plan

The marketing strategy of an organization is set out in the overall marketing plan and is ideally compiled after market research has been conducted. Marketing mix refers to a set of promotional ingredients and tools a company can use to pursue its objectives in a target niche. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. A strategy consists of a well thought out series of tactics to make the plan more effective. A good strategy will ideally not be changed every year but should be revised when your strategies have been achieved or your marketing goals have been met.

Search Engine Optimization (SEO) For Each Site

The search engines have noted the growing trend in localized search and have increasingly integrated local search results within organic search engine results. When the right search engine optimization (SEO) strategies are utilised, your site's ranking on major search engines such as Yahoo, Google, and Bing, can be dramatically improved. When writing to increase web traffic to your site from search engines, you need to ensure you maintain your readers' excitement about your material. Increasing your web traffic through SEO is one guaranteed way to improve customer sales. There are many professionals with a wealth of experience in Search engine optimization and online marketing. You can opt for paid SEO inclusions if you want your site to be urgently indexed by the search engines.

Social Media Sites Such As YouTube, Facebook Or Flickr

Content marketing and social media marketing has become a powerful tool for business, especially the awesome power of dynamic storytelling. Many librarians have started Weblogs and others are dabbling with social media tools such as podcasts, wikis, video-casting, photo sharing sites, social bookmarking, and so on. The acceptance of social media as a marketing tool is very recent but it has ushered in a fresh perspective towards online marketing. The best way to look at social media is to view it as one of many Internet marketing channels, one that has the incredible momentum to go viral. Content marketing has become a hot topic among search and social media marketers over the past year. Additional tools to assist with social media marketing include competitive search and social media research services, keyword research tools and social media monitoring tools.

Happy and prosperous selling

Cheers

Vic

Article Source: https://EzineArticles.com/expert/Victor_A_Little/1579433

https://ezinearticles.com/?Effective-Online-Marketing-Strategies-For-You&id=8298263

Discover Online Marketing Strategies That Make Money!

Just like any other form of marketing, preparing effective strategies and perfectly executing them is always the key to achieving success in any kind of business. Online marketing is no exception. People interested in marketing online should, therefore, focus on strategic Online Marketing, which is simply the basic foundation on which success is built in the world of the Internet.

A Marketing Strategy is a final process in the Internet Marketing Plan. Marketing online, if carried out strategically, can work wonders in this competitive world. There are basically two types of Online Marketing Strategies - Short Term Marketing Strategies and Long Term Marketing Strategies.

Short Term Marketing Strategies: These types of strategies are the ones which boost traffic to your web site, but only on a temporary basis. As these types of strategies provide a temporary boost in your traffic, you need to supplement your Online Marketing with Long Term Marketing Strategies in order to achieve success in the online business arena.

Long Term Marketing Strategies: These online strategies are the ones which ensure that there will be a constant flow of traffic over time. These strategies are effective and produce sustainable results.

We will now take a brief look at some Online Marketing Strategies:

Search Engine Optimization: This is one of the oldest online strategies for building traffic by ranking your web site high on the search engine listings. Search Engine Optimization, or SEO, is one of the best Online Marketing Strategies as it helps you gain exposure on the Internet.

Article Marketing: Once you build a web site, you know that 'Content is King.' Paying more attention to content and updating it from time to time will always keep you one step ahead. Writing articles and submitting them to online directories is one of the best ways of getting targeted traffic to your web site. It also helps you to build backlinks.

Get Proper Back Links to Your Web site: Backlinks can help you gain exposure. You can get backlinks by writing articles or by simply guest blog posting and by asking for reciprocal link exchanges from your affiliates, friends, peers, business partners.

Video Marketing: Videos have become mainstream media for people all around the world. Today, many people are using videos to learn just about anything, right from 'how to type information' to 'having a good laugh.' If you are not using videos as part of your marketing strategy then you need to join the bandwagon immediately. Videos are one of the best ways you can gain traffic.

Social Media Marketing: This is one of the quickest and the latest Online Marketing Strategies that helps to gain fast traffic to your web site. There are many social networking web sites on the Internet which allow you to synchronize them to produce your content. This type of online strategy is also useful to build effective relationships with customers.

The online marketing strategies mentioned above can definitely help you to succeed in promoting your web site and online businesses on the Internet.

Don Meyer, founder of Tru- Affiliate Wealth [http://tru-affiliatewealth.com] We Can Teach ANYONE How to Build a Successful Online Business through the Wealthy Affiliate. "Wealthy Affiliate is Ranked the #1 Internet Marketing Training Program by over 499,000 Independent Websites and Counting... "

http://www.squidoo.com/build_online_business

Article Source: https://EzineArticles.com/expert/Don_Meyer/355084

https://ezinearticles.com/?Discover-Online-Marketing-Strategies-That-Make-Money!&id=3919673

5 Skills You Should Learn During Lockdown

3 ECommerce Challenges & Solutions for Tough Times

How to Start Selling Online More Effectively

To call these "tough times" maybe a bit of an understatement to you, or perhaps you've pivoted your marketing strategy nicely and aren't negatively affected by the COVID-19 crisis.

There's no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online.

Distributel, a company that buys wholesale access to Rogers Communications Inc.'s internet backbone, has seen a traffic increase of about 50%.

But an increase in internet usage doesn't necessarily translate into increased sales for your small business.

Many consumers are hesitant to buy, either because they aren't sure when they'll be able to use the service you sell, or because they've been laid off or have had their hours reduced.

That's why I'm sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

The Challenge: Making Your (eCommerce) Business Essential

Many entrepreneurs are panicking because they don't have a traditional eCommerce business model, or an eCommerce website.

And, many worry they don't have an "essential" enough product or service to offer online, like grocery stores do. (According to Apptopia, downloads of Instacart, the Walmart Grocery app and Shipt have increased 218%, 160%, and 124% compared with a year ago.)

Okay, so chances are you don't sell groceries. But you can still be essential to your customers.

Are there certain products or services you can focus on that will better serve your target audience? For example:

• If you have a clothing store: fabric face masks, casual outfits for working from home
• If you offer financial, life, or other counselling services: 30- or 60-minute mental health sessions; many people are feeling lonely and isolated because of COVID-19
• If you sell entertainment-related items: create short videos highlighting games, crafts, or puzzles that will be fun for bored kids or adults

While it's not possible for every small business to pivot this way, the reality is that if you don't adjust to this "new normal" as much as possible, your small business will suffer.

Changing your marketing strategy can be tough, but it's amazing how a bit of creative thinking can transform your situation and increase your web presence.

The Challenge: More Customer Questions & Complaints

While having a phone number on your website and in your Google My Business results may have been enough pre-pandemic, your customers need your support now more than ever.

More people online means an increased number of questions, comments and complaints could be coming your way.

I'm sure you've been incredibly frustrated at one point after being put on hold for ages, or not getting an email back when you inquired about something. Don't let your customers have a similar experience on your website.

If you don't have the capacity to manage customer service, consider implementing a chatbot to increase your web presence. A chatbot allows business owners to provide responses and solutions-and even generate leads and sales-24/7 through automated customer service live chat.

According to IBM, up to 80% of routine customer service questions could be answered by a chatbot. While not every query can be tackled by a chatbot, it could take on the easier, yet still time-consuming, questions your customers might have.

The Challenge: Website Tech Issues

Let's say you already have an eCommerce site for your small business. If you have a broken link, 404 page or slow loading times, your visitors will go elsewhere. (This is true all the time, not just during COVID-19).

Even a clever 404 page can't save you from losing visitors (and potentially sales).

Also, you're not going to build trust among your audience with a poor user experience. Nobody is going to enter their contact or credit card info if they don't trust your website.

Not to mention, an unkempt website is a target for hackers.

Remember: You're not only responsible for protecting your own data, but also for your visitors'. Security requirements are always changing, and no small or large business is safe.

That's why it's essential to monitor for glitches, update your software and back up your site regularly for an optimal user experience.

Now, what if you have to start selling online in response to COVID-19? While there are sites out there that let you start an eCommerce website yourself, remember that your website is your number one marketing tool.

From calls to action to the font type and images on your pages, how you present your small business to the world makes a big difference to how you're perceived.

Also, you're not going to have the same customization options if you go the DIY route.

A professional web development company will understand not only the technical aspects of the build, but also the best ways to get your message across to your target audience.

READ: "17 Strategic Business Pivots to Make in the Time of COVID-19", on our website.

Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business.

For many, this can be an incredibly frightening time to be a business owner. You worry about the health of your employees and the business, the bills that keep coming, your income and family obligations.

But rather than let worries overwhelm them, smart small business owners can use this opportunity to plan and prepare for future growth and success. We've created a COVID-19 checklist to help you make the most of this uncertain time.

Whether you have to start an eCommerce website from scratch or adjust your existing marketing strategy to increase your web presence, now is not the time to sit back and wait for the pandemic to blow over.

Right now, your target audience is "living" online, so you're going to have to tackle eCommerce business challenges as quickly and smoothly as possible. Be proactive, pivot your marketing strategy, and learn from this journey!

To Your Business Success

Susan

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit http://www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Article Source: https://EzineArticles.com/expert/Susan_Friesen/260293

Article Source: http://EzineArticles.com/10286743https://ezinearticles.com/?3-ECommerce-Challenges-and-Solutions-for-Tough-Times&id=10286743