Many marketers have a huge list of subscribers that they constantly bombard with sales pitch after sales pitch and wonder why they never really seem to convert into customers. The reason is that they simply just don't know the secret email marketing methods that will make people want to buy from them again and again.
Perhaps this is your case, or maybe your just a newbie with his/her first auto-responder list of less then 100 still. Whatever the scenario the secret email marketing methods I am about to reveal in this article should turn your stale list of subscribers into a group of compulsive maniac hound dogs that will be eager to chase any bone you throw their way.
Before I reveal the top three secret email marketing methods I want you to know that it will take some effort on your part to make this work. You can't just mindlessly shell out some 300 word regurgitated sales pitch and expect them to bite. You will have to lure them in with a little glitter and spice and that means putting your personality into it. People don't want to read cold hard sales copy. They will get plenty of that when they get wherever you are sending them.
Write email content that matches your customers interests:
This is the by far the most important attribute to your success of failure when marketing to your list. Whatever your niche market may be make it a point to relate to them in some way. Mention a funny story, or a problem you had and how you over came it (with the help of your product of course). Whatever you do be personal. Imagine that they are sitting right in front of you and write as though you are talking directly to them. If you are marketing to a niche that you really don't know a lot about, make something up. This is where that creative writing class you slept through in high school will come in handy. :-)
Give them the dirt about your products:
Don't hold back. When you finally get around to mentioning your product or service tell them how wonderful it is and how it changed your whole outlook on life and how things will never be the same. Alright, maybe it didn't turn your life upside down but you get the picture. Be specific and let them know what did happen. Also mention any important features and the price. You might also want to include with the price that it will be going up soon if they don't take action. Creating a sense of urgency will definitely push them towards checking out your recommendation.
Don't repeat the same useless jargon in your email:
Although many advertisers say that repetition is the key and I believe this to be true with visual advertisements in my experience this is not the case with email marketing. People open your email because they see an enticing headline (subject line). They will keep reading it because you have caught their attention with a story or something and will likely checkout your recommendations if they don't feel you are cramming them down their throat every other paragraph with a link to an affiliate website.
If you truly wish to make a significant impact in the effectiveness of your email marketing campaigns then I suggest implementing the secret email marketing methods outlined above. Does this mean you should never send them a hard sale or a quick review. Heavens no! But, use these secret email marketing methods early on to establish a relationship with your subscribers and then make sure to expand on it later so that they don't become bored with you antics. The goal is to get them to look forward to seeing your name when the open up their email account.
John Robert is founder of the exclusive course, ExplosiveOnlineProfits.com [http://www.explosiveonlineprofits.com]. To learn more ways to generate thousands of dollars with email marketing grab this free 'plug and play' proven affiliate system [http://www.explosiveonlineprofits.com].
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