Monday, June 8, 2020
Sunday, June 7, 2020
Experiential Marketing: The Basics
For as long as there have been businesses, there has been marketing. Making use of a range of mediums around, businesses attempt to reach a growing audience, highlight their brand and products and declare that they are the must have. "Buy now, we are the best" is the general (and often subtle) message that is regularly shared.
From radio and television advertising to print and now even today's websites and social media brands use anything and everything they possibly can to communicate their message and the benefits of products and services. The marketing world however has now developed greatly as businesses move beyond simple communication and instead vie for engagement; this is today known as Experiential Marketing.
Experiential marketing does exactly what it says on the tin; attempts to create an experience because after all, an experience is more likely to have a positive impact and get a reaction then the basic communication that we are used to.
You may have seen a few examples during your everyday life, from Sensodyne Toothpastes pop up's around the UK to Blinkbox dropping a giant dragon skull on a Dorset beach to promote the new series of Game of Thrones; good experiential marketing can make a lasting impression and a lasting connection.
For those looking new to experiential marketing or curious as to how to make use of this modern phenomena, below are just a few of the basic facts to keep in mind...
- Event sponsorships were once considered the best kind of experiential marketing but today, brands are now one step closer to building a relationship with their consumers by encouraging real engagement. Participation is now the key to a good strategy.
- Experiential Marketing strategies are designed to achieve an emotional connection however it all depends on the exact type of emotion you want to achieve. From pop ups designed to give insights into the helpful benefits of a product to party venues throughout the UK; with 'live events' experiential marketing can help you make a powerful and lasting impact. Chocolate company Milka created several large bars that had one square missing; those who purchased the incomplete bars where then told that they could have the missing piece either mailed back to them or mailed to a loved one; the right campaign is a fantastic way to present your brand in a memorable manner.
- With the help of social media, marketers can now get a better insight as to what their customers want and need and leverage this. Did you know that a few years ago fans of IKEA had set up a Facebook page "I Wanna Have a Sleepover in IKEA" and how did the brand respond? By inviting fans to do just that! To this day IKEA sleepovers are still quite popular in different areas of the world and work in fantastic favour of the brand. A great place to start with any kind of experiential marketing is to look at what your customers want.
- As with any form of marketing, experience marketing must be made measurable in order to determine real success. Whether it is an email address that a customer has requested more information to be sent to or even customers to fill in a form; once users are engaged and you have achieved an emotional connection they are generally far likely to pass over details and show interest in making a purchase. These details can then be used to contact the potential customer and provide them with what a final nudge in the right direction.
Today's modern day consumers are no longer content with simple communication from brands, they want more and expect more for businesses they can now connect with in an instant and that's where experiential marketing comes in.
Your customers are smarter than ever and thanks to the internet, can connect to a multitude of similar businesses but with a well thought out experiential marketing campaign, you have a far better chance of making a lasting connection and coming out on top against competitors.
Is your business ready to take the next marketing step?
Joe Banevicius is one of the leading team members at design and manufacturing company Scruffy Dog Ltd
Article Source: http://EzineArticles.com/8887418
Saturday, June 6, 2020
Friday, June 5, 2020
Top 3 Secret Email Marketing Methods
Many marketers have a huge list of subscribers that they constantly bombard with sales pitch after sales pitch and wonder why they never really seem to convert into customers. The reason is that they simply just don't know the secret email marketing methods that will make people want to buy from them again and again.
Perhaps this is your case, or maybe your just a newbie with his/her first auto-responder list of less then 100 still. Whatever the scenario the secret email marketing methods I am about to reveal in this article should turn your stale list of subscribers into a group of compulsive maniac hound dogs that will be eager to chase any bone you throw their way.
Before I reveal the top three secret email marketing methods I want you to know that it will take some effort on your part to make this work. You can't just mindlessly shell out some 300 word regurgitated sales pitch and expect them to bite. You will have to lure them in with a little glitter and spice and that means putting your personality into it. People don't want to read cold hard sales copy. They will get plenty of that when they get wherever you are sending them.
Write email content that matches your customers interests:
This is the by far the most important attribute to your success of failure when marketing to your list. Whatever your niche market may be make it a point to relate to them in some way. Mention a funny story, or a problem you had and how you over came it (with the help of your product of course). Whatever you do be personal. Imagine that they are sitting right in front of you and write as though you are talking directly to them. If you are marketing to a niche that you really don't know a lot about, make something up. This is where that creative writing class you slept through in high school will come in handy. :-)
Give them the dirt about your products:
Don't hold back. When you finally get around to mentioning your product or service tell them how wonderful it is and how it changed your whole outlook on life and how things will never be the same. Alright, maybe it didn't turn your life upside down but you get the picture. Be specific and let them know what did happen. Also mention any important features and the price. You might also want to include with the price that it will be going up soon if they don't take action. Creating a sense of urgency will definitely push them towards checking out your recommendation.
Don't repeat the same useless jargon in your email:
Although many advertisers say that repetition is the key and I believe this to be true with visual advertisements in my experience this is not the case with email marketing. People open your email because they see an enticing headline (subject line). They will keep reading it because you have caught their attention with a story or something and will likely checkout your recommendations if they don't feel you are cramming them down their throat every other paragraph with a link to an affiliate website.
If you truly wish to make a significant impact in the effectiveness of your email marketing campaigns then I suggest implementing the secret email marketing methods outlined above. Does this mean you should never send them a hard sale or a quick review. Heavens no! But, use these secret email marketing methods early on to establish a relationship with your subscribers and then make sure to expand on it later so that they don't become bored with you antics. The goal is to get them to look forward to seeing your name when the open up their email account.
John Robert is founder of the exclusive course, ExplosiveOnlineProfits.com [http://www.explosiveonlineprofits.com]. To learn more ways to generate thousands of dollars with email marketing grab this free 'plug and play' proven affiliate system [http://www.explosiveonlineprofits.com].
Article Source: http://EzineArticles.com/1212155