Top 3 Secret Email Marketing Methods

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Many marketers have a huge list of subscribers that they constantly bombard with sales pitch after sales pitch and wonder why they never really seem to convert into customers. The reason is that they simply just don't know the secret email marketing methods that will make people want to buy from them again and again.

Perhaps this is your case, or maybe your just a newbie with his/her first auto-responder list of less then 100 still. Whatever the scenario the secret email marketing methods I am about to reveal in this article should turn your stale list of subscribers into a group of compulsive maniac hound dogs that will be eager to chase any bone you throw their way.

Before I reveal the top three secret email marketing methods I want you to know that it will take some effort on your part to make this work. You can't just mindlessly shell out some 300 word regurgitated sales pitch and expect them to bite. You will have to lure them in with a little glitter and spice and that means putting your personality into it. People don't want to read cold hard sales copy. They will get plenty of that when they get wherever you are sending them.

Write email content that matches your customers interests:

This is the by far the most important attribute to your success of failure when marketing to your list. Whatever your niche market may be make it a point to relate to them in some way. Mention a funny story, or a problem you had and how you over came it (with the help of your product of course). Whatever you do be personal. Imagine that they are sitting right in front of you and write as though you are talking directly to them. If you are marketing to a niche that you really don't know a lot about, make something up. This is where that creative writing class you slept through in high school will come in handy. :-)

Give them the dirt about your products:

Don't hold back. When you finally get around to mentioning your product or service tell them how wonderful it is and how it changed your whole outlook on life and how things will never be the same. Alright, maybe it didn't turn your life upside down but you get the picture. Be specific and let them know what did happen. Also mention any important features and the price. You might also want to include with the price that it will be going up soon if they don't take action. Creating a sense of urgency will definitely push them towards checking out your recommendation.

Don't repeat the same useless jargon in your email:

Although many advertisers say that repetition is the key and I believe this to be true with visual advertisements in my experience this is not the case with email marketing. People open your email because they see an enticing headline (subject line). They will keep reading it because you have caught their attention with a story or something and will likely checkout your recommendations if they don't feel you are cramming them down their throat every other paragraph with a link to an affiliate website.

If you truly wish to make a significant impact in the effectiveness of your email marketing campaigns then I suggest implementing the secret email marketing methods outlined above. Does this mean you should never send them a hard sale or a quick review. Heavens no! But, use these secret email marketing methods early on to establish a relationship with your subscribers and then make sure to expand on it later so that they don't become bored with you antics. The goal is to get them to look forward to seeing your name when the open up their email account.

John Robert is founder of the exclusive course, ExplosiveOnlineProfits.com [http://www.explosiveonlineprofits.com]. To learn more ways to generate thousands of dollars with email marketing grab this free 'plug and play' proven affiliate system [http://www.explosiveonlineprofits.com].

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Understand Neuromarketing and Salesbrain under 3 minutes

Neuromarketing - Buzzword or Business Breakthrough?

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You may have heard the word "neuromarketing" used amongst advertisers and marketing teams recently.

What exactly is it? Is it just a buzzword or is it here to stay? If it is here to stay, what could it mean for business and what are the potential drawbacks and pitfalls?

Neuromarketing Basics

Put simply neuromarketing is where neuroscience and marketing come together. The approach has, in fact, been used by some marketing firms as far back as the early 1990s, but the technology was not so widely available or advanced as it is now.

The main impetus for most new business approaches has always been to sell more or to save costs. In the case of neuromarketing it is using the findings of neuroscience (how the brain and nervous system works) to unlock some of the secrets of buying behavior.

The age old marketing question of how and why people arrive at the decision to buy something has been an obsession of marketers through the years. So it should be little surprise that the advances of neuroscience - namely enhanced brain scanning and imaging technology - have started to be applied to one of the fundamental questions that occupies business minds.

In the pursuit of selling more products and services, marketing companies can use science to confirm or back up what they suspected before, or to uncover completely new information that can be used to shape future marketing campaigns.

Types of Neuromarketing Studies

Studies are usually based around the participants wearing EEG equipment - that's essentially a plastic swimming cap with electrodes in it to measure brain signals.

In another type of study, participants undergo functional magnetic resonance imaging (fMRI) which measures brain activity by the changes in blood flow around it.

Thirdly, eye-tracking technology might be used to indicate what is getting the attention of participants.

What's it Being Used for?

A typical example of applying neuromarketing would be in a retail environment such as a supermarket. Whether shoppers make lists and decide on what they are going to buy beforehand or whether they decide in-store would be valuable information for marketers. Previously they would have relied largely on surveying.

Now it's possible to use eye-tracking and EEG technology to investigate the habits of shoppers. One such study in the US recently hooked eye-tracking glasses up to volunteer shoppers, with MacBooks recording the data as they wandered through the store.

The study found that over three-quarters of shoppers decide in-store and that those using non-cash payment methods were most likely to buy on impulse. You could see how this would affect the placement of goods around the store, for instance.

But it doesn't stop there.

Neuromarketing has been used to assess the success of ads for instance, especially during high profile advertising times like the Superbowl Final. The brain's engagement to a certain ad can be measured.

Nearly all the "big players" in the world of advertising, from the movie industry to soft drink manufacturers, are getting excited by neuromarketing -and applications are expanding throughout the business world. Specific neuromarketing studies don't come cheap, but some of the more general findings will be of interest to many businesses looking to hone their marketing approach.

Marketing giant Nielsen clearly thinks neuromarketing is here to stay - it purchased NeuroFocus in 2011; Innerscope and others also seem to be pushing for a widespread adoption of the approach.

The Ethical and Legal Challenges

It's all very well for store managers to be rubbing their hands with glee at having got "inside" their customers' brains, but it is an extremely complex subject that should not lead to simplistic findings and conclusions.

Quite apart from that, where do we stand from an ethical and legal point of view with neuromarketing?

The lawyers Covington & Burling recently published a white paper stating that there is "concern among government regulators and consumer advocates" that studies of subsconscious reactions to different ads and using the conclusions to sell more products may lead to "new forms of consumer deception and erode privacy rights."

This concern is being voiced on both sides of the Atlantic, with particular focus on the potential to mislead and "trick" customers into buying products that they don't need, especially children and the elderly.

One suggestion is that a code of ethics is introduced for neuromarketing, restricting marketing to kids and other vulnerable groups.

The team at NeuroPower is at the forefront of introducing new approaches to organisational development through the findings of neuroscience. We apply them to all types of businesses, developing high performing teams and enhancing leadership. Find out more at our website: http://www.neuropowergroup.com.

Article Source: http://EzineArticles.com/7697014

Neuromarketing explained

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Making sense of marketing in the digital age: Mike Osswald at TEDxToledo